Lincoln-Mercury Dealerships In Memphis

In the Mid 1980's there were three Lincoln-Mercury dealerships in the Memphis city limits. Schilling Motors was the flagship store with an indoor showroom of cars on the second floor cleaned and ready to sell.

Elvis liked Lincoln Continentals almost as much as Cadillacs. Elvis bought Lincoln Continentals from Schilling Lincoln-Mercurys and maybe also his last two cars. In 1974 Elvis bought the entire stock of Lincoln Continentals Mark IV's, Elvis gave away each of these cars as a  gifts.

I remember my boss saying when he was the New Car manager for Schilling Motors Lincoln on Union, he would get a call that Elvis wanted him to open up the Dealership so he could shop for Lincoln's when he wouldn't be disturbed by others while he made up his mind. He told how one time that his daughter overheard the conversation and she had gotten two of her girlfriends and they had hidden in the rear of her dads demo and they rode to the dealership one night with their dad just so they could get a peek of Elvis.

Schilling Motors 


Schilling Parkway Motors

When Schilling began selling cars in Memphis in 1958, all of the biggest new car dealers were downtown. They had their first showroom at Lamar and Park and it was a thriving Schilling Parkway Motors. As business grew on Union Avenue they built their "Flagship" Store at 987 Union Avenue.


And when the company trumpeted the opening of its indoor "Showplace on Union" in 1966, city records indicate it had plenty of company.

There were 18 new and used car dealerships on Union at the time.

All the major car companies were 'down on Union' back then: Hoehn Chevrolet, Hull-Dobbs Ford, Chip Barwick Chevrolet, and Schilling Lincoln-Mercury. I believe Pryor Olds was on Poplar, maybe in the 400 or 500 block. Everything was downtown. It was a very exciting time. All the dealerships brought a tremendous amount of traffic down there and they stayed open until 9:00 p.m. All the car lot lights lit up that whole end of the city."

Neil Schilling built that store in 1966 and made it his "Flagship Store." It had a fallout shelter in the basement and the walls were several feet thick. It was across the street from the Baptist Hospital and both have now been torn down and new buildings are in their place.

Union Avenue was known to people that lived in Memphis, and surrounding cities as "Automobile Row."

The 987 Union Avenue store had white marble floors, and a forty food ceiling that was made out of hardwood flooring with recessed spotlights to make each car on the showroom to shine like glass. By the entrance was a grandfather's clock that chimed on the hour and on the half hour. Their were eight sales offices and each office had a door for the privacy of the customers when they were negotiating their car purchase. The operator was located in the center of the sales office and she was also the keeper of the keys and extra drive out tags. The Sales Manager tower was located just inside the front door to the right and it was raised to be able to see the entire floor and out door parking lot and Used cars lot. The finance offices and the Billing Clerk were on the right side of the building behind the stairs.

The office was originally downstairs behind the salesman's offices but in the latter years it was put upstairs where the original Sales Meeting Room was located, but later was changed. The offices all were upstairs and the Sales Meeting Room came downstairs where the offices had previously been. Upstairs on the right side was the General Manager's office as well as the President's office or Neil Schilling's Office. The restrooms were state of the art for 1958 with black fixtures and the ladies had a lounge as well.

Behind the showroom floor was the Lincoln-Mercury Service center and the Parts Department. This was the only Service Department in the city that was air-conditioned in the 1960's. The Parts Department has a staff of over thirty to sale parts wholesale to the surrounding dealers and body shops in a 100 mile area of Memphis.

Originally the larger showroom was for Mercury's and the Smaller showroom was for Lincoln's with a separate Sales Staff for Lincoln Customers.  The Lincoln Show Room was very plush and more upscale for the Lincoln Clientele. It had revolving doors at the entrance and it was a state of the facility.

Neil Schilling invented the car transporter to haul cars from the Ford Plant in Memphis and their offices were located just behind the main building and an extra storage lot for cars was adjacent to it. The transport drivers had a lounge and restrooms with showers beside the Lincoln Service Center. Also behind the Parts Department was a Full Service Body Shop.

Foxgate Lincoln Mercury

In the 1970's they decided to venture out into the suburbs of Memphis. The purchased land at the corner of Mt Moriah and Mendenhall and built a New Lincoln-Mercury Dealership at 2660 S. Mendenhall out where other dealerships had moved as they left Union Avenue. This area became the new area of dealerships for a growing metro as people were starting to move away from downtown to the suburbs.

This area was known as the Fox Ridge area and this is how they came up with the name of FoxGate at the entrance of that area. It was a nice dealership but a lot smaller that the Union Avenue Flagship Store. Some of the Sales Staff from the Union Avenue came out to operate this store.

Covington Way

In 1987 Schilling opened up another dealership in the Memphis metro area just off of Covington Pike the "New Automobile Row" in Memphis. This was unheard of in any city that one person owned three dealerships of the same type of car. This was the reason that even though they were all owned by the same people they had different names. This let the customer feel that he could shop the other dealer for a better deal. (and yes they could sometimes get a better deal).

The Covington Way store was located behind Mega Market that faced Covington Pike. This land had previously been a small truck farm for the Podesto Family. The original street name was Joe Podesto Drive, but Schilling asked that it be changed to Covington Way to let customers know that it was off of Covington Pike.

They were able to purchase this piece of land by swapping it with a piece of property that they owned with Kemmons Wilson. They wanted to build a Holiday Inn on the property that was owned by Schilling and Schilling wanted this piece of property that was close to Covington Pike. All of the land on "Automobile Row had been purchased already and this was as close as they could get.

They built a beautiful facility on about five acres of land. It had two separate showrooms just like the Downtown Schilling's. One for Mercury and the other for Lincoln. The entrance to the Service Cent was located between the buildings and you could access either showroom from the inside. As the dealership grew the Lincoln and Mercury showrooms were combined and the Lincoln showroom became the Used Car Department. The lot in front of the dealership had Lincoln and Mercury's at the front entrance and the Used Cars were located in front of the Used Car Department. 

This location had a Sales Department and a Service and a Parts Department. The customers who needed body shop work were referred to Foxgate or Schilling Downtown.

When this store got up to full capacity it had fourteen sales staff and two finance managers as well as a Used and New Car Managers.

In the late 1990's All three stores became known as Schilling Lincoln Mercury Stores. This was done to try and help boost sales in three different locations. When this failed to do what they were hoping to accomplish they decided to retain just one store with Lincoln Mercury and keep their Jeep Store on Foxgate Drive as well.


In 2000 Schilling stores were starting to be sold off because of the decline in sales starting at the Union Avenue Store and the Covington Way Store. Not many people were shopping in the downtown area anymore so they decided to close that store and to find a buyer for the dealership on Covington Way. The staff at these stores were offered positions at the stores on Mendenhall (Lincoln-Mercury and Jeep).

The store on Covington Way was purchased by a dealer out of Austin, Texas that was wanting to expand his dealerships out of Texas. Mr Chagwar purchased the facility and changed the name to Covington Pike Lincoln-Mercury and some of the Schilling staff remained there as well as others came aboard from other locations.

This store was later sold to the Collier's and it became Collier's Lincoln Mercury before it closed.

The Mendenhall Lincoln-Mercury and Jeep Stores were sold to new buyers. The Jeep franchise was sold to Gossett and the Lincoln Mercury Store was sold to Putnam Lincoln-Mercury out of Arkansas. They were the last owners of the Lincoln-Mercury store on Mendenhall.

The owners that had purchased the dealerships from Mrs. Schilling were not car people, they were accountants and when bottom lines started dipping they decided to not hold out for the long term they started selling the real estate for a profit and a healthy bottom line.

They also owned the Schilling Farm in Collierville and they redeveloped it and sold it off in sections as Schilling Farms. They were some fine people, but it takes a die hard breed to stick with the Automobile Dealerships ups and downs as the markets and models changed.

ps. They also closed the dealership that they had in Florence, Alabama and the Dealership that they owned in Little Rock, Arkansas.

Automobile Dealership Lingo

Addendum Sticker:  A sticker put on by the dealer or an outside company showing extras that have been added to the vehicle since in came in from the factory. ex. Accent Stripe, Chrome Rims..,

Ad Car: An advertised special car that is a stripped down model for a low price.


As Is: There is No warranty. If the vehicle breaks in half you own both halves.

Atomic Pencil: Crazy, very high numbers given to the car buyer.


A.C.V: Actual Cash Value, what your trade-in is really worth if you were to receive cash for it.

Babysitter: Slang term used for a co-signer or co-buyer on an automobile contract; often used where the primary buyer needs help to make a decision or make the buy.

Bagel: A cheap, junky or low value vehicle.

Back End: The amount of profit from add on warranties, insurance, service contracts and interest.

Back Of Book: How much the car dealer has invested in a vehicle that is lower than the wholesale book value.

Be  Back: A customer that says they will be back, but very rarely does.

Be Back Bus: An imaginary bus for customers who say “I’ll be back,” It is a common term to jab new sales people that believe their potential customers are coming back to buy from them.


Bird Dog: A fee paid to someone for referring a new customer to the dealership, maybe between $50 &  $100.

BK: Customer in bankruptcy or had a recent filing

Blew Out: Refers to a customer who sees the first figures and blows out of the dealership.

Blue Hair/Silver Hair: A description for senior citizen customers.

Blow Them Out: Sometimes a dealership salesman will intentionally blow a customer out, because they are making crazy low offers and they don’t want to waste their time on them.

Book: The actual value of a car traded in

Box: Finance Office or where final paperwork is done

Broom/Sweep: Said to a car salesman that does a lot of meet and greets, but never gets any farther. Chased them away by being pushy or rude.

Back End: Back end is the contract which is being sent to the bank for financing, where extra "hidden" profit is made by the dealer; the back end profit occurs because the dealer gets a kickback from the bank just for setting up the loan there instead of somewhere else.

Back Out The Deal: See meaning of Unwind.

Beater: See Sled.

Be Back: Prospective buyer who has been in the dealership once or several times. Did not buy at that time and has returned for additional information or whatever.

Bird Dog: One who refers prospective customers to a particular dealership or salesman for a given fee or compensation.

Bounce: To bounce someone means to increase the sales price of the car, interest rate, monthly payments, etc.

Bricks: This term is used to refer to one's house as security in taking out a second trust deed loan.

Brownie: To sell a car to a customer as a result of going around and putting a piece of paper with a message like "call me regarding your car" on car windows on the street.

Bump: See Bounce.

Bureau: A credit report on a customer.

Buy Rate: This is the interest rate that banks or financing institutions will charge on all contracts being financed. It is a "secret" number between the lender and the dealer which is the real amount of the interest rate that the loan starts out at before the dealer increases it for its own extra profit.


Buyers Are Liars: An old saying, used by car salesman, also “If their lips are moving they are lying”

Box Close: Some dealers actually Close or agree on final numbers and terms in the Box(finance office).

Brick, Golden or Gold Balls: These dealer slang words refer to customers with great credit.

Bump: This car dealer slang term refers to getting the customer to sign for a higher payment than they said they would.


Buried/Flipped/Negative Equity/Upside Down/Tanked: These car dealer slang words refer to lots of negative equity in a trade in.Owing more than the trade-in is worth.


A Buyback: a vehicle that the manufacturer bought back, usually because it was a lemon, and then was resold, often through a car dealer auction where it can be recycled back into the marketplace, often without disclosure of its true history of defects, also, see laundered lemon.

Call Them Until They Buy, Die or Get a Restraining Order: An old saying from management to salesmen to get them to call customers than have been there previously.

Car Salesman Mantra: Today’s the day, your the guy, this is the place.

Cherry Picking: a sales person that only takes customers that look or act like potentially easy buyers.

Cream Puff: A used car in great condition.

Credit Criminal: A customer with such bad credit that they never pay any of their debts.

Comin’ In: The car salesman’s slang term to claim a customer driving on to the lot.

Crack/Gross Up/Home Run/Laid Away/Tear Someones Head Off: These car dealer slang words all refer to making huge profits from a car sale.


Candy Store : A dealership with lots of vehicle inventory.

Cash The Deal: This means that a third party lender has accepted the finance contract assignment from the dealer and paid the dealer for it. The dealer has their money and this is usually the point of no return as far as the dealer is concerned, i.e., the dealer will most often refuse to unwind the deal.

Chassis: The frame of a vehicle, may or may not include the engine as part of it, depending on the chassis manufacturer and its construction process.

Chisler: A buyer who constantly grinds the salesman to the best possible deal that he can get.

Climber: A salesman who can sell anything to anyone. One who is able to tackle a tough customer and knock them over.

Closer: Usually a pushy salesman whose job it is to "close" the deal with the customer when the customer hesitates when dealing with the salesman.

Cold Canvas: A form of prospecting where a salesman or dealership solicits any and all prospective buyers in any given area.

Come On: This is where the buyer is led to believe one thing and it turns out to be really something else.

Dime: $1000.00

Dealer Tattoo or UG:These car dealer slang words refer to a car dealership Unconditionally Guarantees your loan to the lender. You go bad on the loan and the dealership is responsible for repayment in full to the lender, also called on the hook. (these are rare)

De-Horse: To deliver a car and take them out of their old car (their trade in) without a bank approval. Keeps the customer from shopping while the dealership works on the approval. Very common practice.

DOC Fee: Short for documentary fee.  Most dealerships charge customers some sort of doc fee for processing paperwork.

Down Stroke: Refers to the down payment on a new or used vehicle being purchased.

DTI: Debt to Income ratio.  A finance calculation term using a customers gross monthly income for financing stipulations.


De-Horse: This is when you take a customer out of his trade-in and let him temporarily drive a borrowed car from the dealership until his purchase is completed.

Desk: The floor manager’s central location. It literally is an office location that is typically on the show room floor and glass walled so the Desk Man (the manager) can see everything that is going on. From here the manager controls every deal being worked on. Sales staff go to the Desk to get approval on every aspect of the deal. The Desk controls the payment quotes, the price, the down payment and trade in terms. See Tower.

Deskman or Desk: A man who both figures and determines what kind of deal the dealership will make to a customer. He is in charge of all financial aspects of every deal and charged with the responsibility of maximizing the dealer profit.

Deuce: This usually refers to a $200.00 figure for whatever reason, down payment, trade-in value, etc.

Dip: This is when the customer needs additional or all of his cash down advanced by a finance company.

Doorman: The name given to the dealer employee who stands at the doorway of the finance manager office, blocking it, when the buyer is sitting in the F&I office and the final paperwork is being signed, an intimidation tactic often used by the salesperson on the deal or the floor manager when the dealer knows there is something in the transaction that the customer does not know or understand and may object to.

Double Dip: To finance purchase between two or more loan companies.

Down: Short form for down payment. Also used when a salesman is finished talking to a prospective buyer. He is considered to be down and the next salesman is considered to be up and in line to handle the next prospective buyer.

Down Stroke: Means customer's down payment.

Duck On The Pond: Any customer who pulls up on the dealership lot. A prospective buyer.

Equity: When a customer owes less than what their vehicle is worth, they have equity.

Eyeball: How good a car looks, or how much eye appeal there is.


Edgy: This is a customer who may or may not be able to get his car financed.

Eighty Five Fifty Five, 8550: This is the GM paint code for black paint. It is sometimes used by a dealer to refer to the race of a prospective buyer as a slang term. It may also occur with other franchised dealers using their manufacturer paint code for the color black.

Etch, Etch-A-Sketch: Often called theft guard or a similar term, it is a soft add on product promoted as a product that will reduce the chance of a vehicle being stolen, to apply it the dealer uses a chemical that eats, or etches, into one or more glass windows a series of numbers that the dealer claims can enable police to find the owner of the car if they recover it after it was stolen, usually sold for hundreds of dollars by a car dealer, the product itself can be found on the internet as a self-installed kit that will cost about $20, the window etch scheme makes maximum car dealer profit at little cost and some say etch gives little or no real benefit to the consumer.

Ether: Is a slang term used in association with its actual application. For example, putting someone in the ether. This is usually done in a closing situation and the customer is not completely aware of what is happening.

Eye Baller: Is a flashy looking, bright colored, usually a sporty type automobile.

FedEx ‘em: Putting a customer in a car for an overnight test drive, hoping they fall in love with it and also to level of commitment to buy from the customer. This will usually keep them from shopping elsewhere.

Finn or Nickel: $500.00

First Pencil/First Pass: These slang words refer to the first set of figures a salesman shows to customer when negotiating. Usually pretty big numbers to see if they will bite or accept them.

Fish: A sucker, the car dealer slang term that can also refer to new sales people.

Front End: The amount of gross profit between selling price and the cost of vehicle

Four Square: Form used by many car dealerships for negotiating with the customer.


F And I: Stands for finance and insurance and refers to the sales department that arranges for financing a sale with a third party lender such as a bank or credit union, etc. The department is actually little more than a person who performs the task and who is often called the F and I Manager or Business Manager, even their job is to primarily to sell the customer on the idea of letting the dealer set up their financing and also to sell the customer the soft add on products.This is where most dealers make their highest profit margin.

Five Finger Close: A technique used by some car dealers to get the sales papers signed by the consumer without the consumer realizing that the numbers on the papers have been increased above what was orally discussed with the consumer, such as, the dealership Finance Manager holds the stack of sales papers still with one hand planted in the middle of the top document while pointing to the signature line with the other hand and asking the buyer to just sign here and here and here, etc., using their hand to cover up an area of the sales document where numbers appear that the dealer does not want the buyer to see. Then the dealer sets that sales paper aside and puts another one in front of the consumer and again puts one hand in the middle of the page while pointing to the next signature line with the other hand. The process is repeated through all the sales documents so that the buyer does not realize that the sales figures were changed on the earlier document, in other words, the repetitive routine disguises the fraud that earlier occurred in the process. It appears to the consumer that the Finance Manager is being helpful in holding the page still but in reality the technique is used to deceive the customer into believing that the numbers, such as the price, etc, are the same as what was talked about earlier when, in reality, they are not. It is sometimes also called a five finger spread or five finger push.

Five Finger Fold: Similar to the five finger close. It is another technique used to get the sales papers signed without the consumer knowing that the numbers on the papers have been changed. In this tactic the Finance Manager holds the stack of sales papers still with one hand planted in the middle of the top document while pointing to the signature line with the other hand and asking the buyer to just sign here and here, etc., thus using their hand to cover up the area of the document where the numbers appear that the dealer does not want the buyer to spot. As each individual sales paper is signed, the dealer folds up the bottom edge where it was signed, revealing the next page and the customer is again asked to sign. The process is repeated through all the documents being signed. It appears to the consumer that the Finance Manager is being helpful in holding the page still but in reality they are using the technique to deceive the customer into believing that the numbers, such as the price, etc, are the same as what was talked about earlier when, in reality, they are not. Sometimes called a five finger spread or five finger push.

Flake: Is a customer who usually has bad credit, little or no money down. It is usually a waste of time trying to put a deal together for him.

Flip: This is to convert a buyer from financing his automobile through his own bank or credit union to financing through the dealership.

Fluff And Buff: This is where a used car is superficially cleaned up quickly, removing any evidence of the identity of the prior owner such as the original factory new car owner manual and warranty and any repair records in the vehicle, then the dealer puts it out on the dealership used car lot for sale.

Full Bore: To sell a car for the full sticker price with no discount.

Get Me Done: A customer with bad credit that is primarily concerned with getting financed rather than the vehicle they buy.

Green Pea: New sales person.

Grind: negotiations that take longer than normal. The salesman is grinding that customer until he gets the deal.


Gold Balls: One who has excellent credit and usually a considerable down payment.

Grape: This is a very easy buyer. He normally goes along with anything anyone tells him.

Green Pea: This is a new salesman or sales business manager.

Geinder: This is a buyer who, no matter what the salesman offers, wants more for less.

High Penny: To quote a customer, let’s say, 72 months at $320 a month and the actual payment is $320.99. This equals additional profit of $70 for the dealership.

Holdback: secret money that the Car Dealer gets to sell the car to you from the manufacturer.

Hoopdy: Cheap, low value car.

Hosed Them: This car dealer slang term means; made very good money on the car deal.

Hot Buttons: Items that are important to the buyer. These are also items a salesman will put emphasis on during negotiation to get customer to use emotions to buy.


Heat Sheet: A document in the sales paperwork that the dealer has the customer initial, usually along the right margin, which says that the customer has been made aware of a long list of specific disclosures and disclaimers, many of which may not have taken place at all. Then when the buyer later discovers an act of dealer fraud and returns to complain, the dealer will pull out the Heat Sheet and point to where the buyer signed or initialed saying that the act did not occur or they were informed, etc. In other words, like a heat sink used in soldering metals, the Heat Sheet takes the buyer complaint and neutralizes it.

Hen: Older type salesman who influences younger salesmen (adversely).

High Ball: A figure given to a prospective customer which is an inflated value of his trade-in in order to get the customer to return to the dealership to purchase his new car.

High Penny: To adjust a customer's monthly payment. For example: from $101.13 to $101.93. It is safe to assume that if the customer will pay $101.13 for a car payment, he will pay $101.93 without giving it a second thought.

High Penny Roll: is where the finance sales person’s computer is rigged to automatically increase, i.e., roll up, numbers in the transaction to a higher number without tipping it to a dollar increase. Doing this on every transaction can create $20,000 to $40,000 of extra profit a year since it adds 1 to 98 cents to every payment. Also called High Penny or Penny Pumping.

Home Run: When maximum profit has been made on a deal or when the sales business manager has sold the customer all the insurance he has available.

Hope Deal: The phrase used by a car dealer to describe a sale that they do not know will be financed by a third party lender but hope to make it work by pulling in favors at the lender to get the financing approved by the lender.

House: When the dealership itself, also called the store; alternative: when referring to a recreational vehicle it is the portion of the RV above the chassis itself and is also called the box.

Import/Imported Tire Kicker: This old car dealer slang phrase referred to Canadians when their dollar was worth less and they never bought vehicles in the states.

IRON: This is an old used car valued at nothing more than the price of iron.


JACK: A customer who comes in just to look and kill some time.

Kink: A problem with a deal due to "miswriting", misrepresentation, misquoting, or mishandling.

Laid Away: A customer who has paid the maximum price for as many items (like accessories, rust proofing, extended warranty, financing and credit insurance) as can possibly be sold on an automobile.

Land The Customer: This is when the sales person has identified the type of vehicle the buyer is looking for and found it and has gotten the buyer's attention fixed on purchasing that specific vehicle, such as they have landed the customer on the iron.

Lay Down: This is a customer who says yes to everything. They "lay down" and get run right over.

Laundered Lemon: When a car is bought back by the manufacturer and then resold without disclosure that it was bought back under the lemon law, thus hiding its defect history from subsequent owners, it is generally an illegal practice.

Laydown: A customer that agrees to the first set of numbers they are told without negotiating.

Leg: This is fluff in a quoted payment, so that finance has a better chance of making more money from a customer. If a customers real payment is $320 and the salesman has quoted $340, then there is $20 in leg.

Liner and Closer: A selling system where the liner represents the person assisting with vehicle selection and test driving, while the closer is the one to negotiate with the customer.

Looking For A Good Bye: A sales managers slang phrase to customers making ridiculously low offers. “It sounds like you are looking for a good buy, so, good bye!”

Lot Drop: If a sales person were to go to speak to a customer and was told “I’m just looking,” then didn’t try to move the sale forward. This is called a lot drop and another salesman could go speak to the customer and not have to split the deal if one was made. This can be considered not doing your job by management.

Lowball: Refers to a very low offer to buy a vehicle or as a trade in value.


Leg as in “giving Leg.” Means getting a leg up on the buyer. Describes the sales person quoting an inflated and false proposed monthly payment number to the buyer in order to lock them in on a false number in order to leave room for the finance sales person to pack into the deal additional profit-making products for the dealership, whether or not the customer knows it is happening to them. See Payment Packing.

Liner: A salesman whose responsibility is to land a customer on one particular vehicle, get a commitment of some type from the customer regardless of how ridiculous it is, and then turn the customer over to his T.O. person, the sales manager or mother.

Loading The Payment: means to take the normal monthly payment amount and load it up by falsely inflating it to a higher than necessary number in order to leave room for the finance sales person to pack into the deal added profit-making products for the dealership which the buyer may not even know about. See Payment Packing.

Lot Lizzard: A the sales people who stand around outdoors on the car lot, usually in small groups of two or three, waiting for a customer to come along so they can pounce on them to make a sale.

Low Ball: This is a sales figure or tentative price given to a customer who has acknowledged the fact that he is not going to purchase an automobile at this time and wants to shop this figure against other dealerships. This is normally an unrealistically low figure and one that the automobile can not actually be purchased for.

Meet and Greet: The initial meeting and introduction between salesman and customer.

Mini: when a car is sold at a very low profit and the sales person’s commission is a minimum, such as $50.00, $75.00 or $100.00.

Mickey: Slang term used to describe a down payment loan that is arranged by the dealership. This is referred to as completing a deal in Mickey Mouse way.

Mother: See T.O. Man.

Mouse House: Slang term used for a finance company.

Negative Equity: Negative equity means that your trade-in vehicle has a fair market value that is less than what you owe on it. This could be because you have not owned it very long and you still owe a very high payoff on it. It could also be because the last dealership you traded a car in, and who sold you this one, started you on this “negative equity” cycle.

Nickle: Refers to $500.00 for either trade value, purchase price, cash down, etc.

Nerd: A customer that comes in with their folder full of research in hopes of getting a better deal.

Nut: Breakeven point. As in “All we did was cover our nut when we sold that car”.


On The Hood: Manufacturers incentive money available to customers, like rebates, on a specific vehicle.

One Legger: This dealer slang term usually refers to a husband without his wife.

Out of the Wrapper: a used vehicle that is in excellent shape.

Over Allow: When a car dealership shows a customer, let’s say $10,500 for a trade in, when it’s ACV is only $9,000, they have over allowed $1,500.

Pack: this has two applications. First, it is used to describe the overhead deduction from the sales person’s commission. The dealer will deduct anywhere from $100 to $700 from the gross profit of the deal and pay the salesman his commission which is figured on the difference. The dealership (also called the house) calls the deduction a dealer pack but it is really just a way of reducing the commission the sales person has earned in a deal. In the second use of the term, it is used in relation to payment packing, which is where the sales person quotes a higher than necessary monthly payment number to the buyer in order to overcome objections when the finance sales person jacks up the payment even more because they are adding into the deal, with or without the buyer knowing it, soft add on products like Etch or extended warranties, etc. For example, the sales person knows that the normal monthly payment amount might be $275 but they deliberately tell the buyer that it will be $325 so that there is $50 of room for the finance sales person to pack the deal with added-cost soft add on products.

Packed Payment: Same as Leg. When a payment is quoted higher than what it should really be.

Player: a customer with good credit.

Pounder: A pound refers to $1,000 profit. If the dealership made $4,000 profit, this would be referred to as a 4 pounder.

Pre-Qualify: determining if a customer is a buyer by looking, talking or the experience of the salesman.

PTI: Payment to income ratio. A finance calculation used for qualifying a customer based on their gross monthly income.

Put Them On The Ceiling: Give them a very low amount on Trade-in or very High amount on payment to get them to throw their logic out the window.

Put Someone Together: To make a big profit and a deal through negotiating.

Payment Packing: where the sales person quotes a higher than necessary monthly payment number to the buyer in order to overcome objections when the finance sales person jacks up the payment even more because they are adding into the deal, with or without the buyer knowing it, soft add on products like Etch or extended warranties, etc. For example, the sales person knows that the normal monthly payment amount might be $275 but they deliberately tell the buyer that it will be $325 so that there is $50 of room for the finance sales person to pack the deal with added-cost soft add on products. A more deceptive way of payment packing is to get the buyer to agree on a monthly payment number without the buyer knowing the loan length. That way the finance sales person can create more profit in the deal by simply upping the loan length without the buyer even realizing that the overall cost to the buyer is higher than it otherwise would be.

Pencil: This has two applications. First, a sales manager will pencil a salesman's deal by crossing out the customer's offer and penciling in the figure that he wants to get for that car. The second application is used when a salesman or sales manager changes the selling price or trade-in allowance and covers it up with an increase in the customer's monthly payment because of the additional cost he expects to pay for Credit Life, Accident and Health Insurance.

Pipe Smoker: A customer who smokes a pipe, gives no commitments whatsoever, usually grinds the salesman to his last thread and doesn't buy the car after all.

Put Together: This means much the same as "laying someone away". In other words the maximum gross profit to be made on that deal was accomplished.

Quarterback/Third Base/Maven: These slang words refer to a third party, related to or friends with the buyer, that either negotiates the deal for the buyer, or throws a wrench in the salesman negotiating.

Rate Sheet : The Dealer Reserve Schedule used by F & I salesperson to determine the amount of the kickback they will get from the bank or other lender who is going to finance the sale, in exchange for bumping the interest rate up above the minimum rate that the lender actually wants to get on the loan.

Repo: a repossession

Reserve: The car dealer slang term means the finance profit from marking up a customers finance rate.

Ripped It/Stole It: Bought a car, or took a trade in really cheap or cheaper than the ACV.

Roach or Rat: These dealer slang words refer to customers with really bad credit.


Reserve: Sometimes thought of as a "kickback" the bank gives the dealer for setting up the loan. The income a dealership realized on a contract in excess of the finance source's discount rate. For example: If the bank is going to charge $600.00 in finance charges on a given contract and the total finance charge to the customer on this contract is $1,000.00, the dealership will realize $400 in "reserve money" but the customer thinks the interest is all being charged by the bank.

Residual: This is the termination value of an automobile that is being leased. The number on the lease contract may be real or simply made up.

Roll Back: To work a deal backwards. Instead of working with the purchase price and trying to determine a monthly payment, you would start with a known monthly payment and try to determine a selling price. It also means to "roll back" the odometer on a car to make it worth more money - highly illegal.

Roll Term: As in to Roll the Term. It means to stretch the buyer’s loan out to a longer term without telling the buyer that it is happening in order to keep the monthly payment inside the buyer’s target while still increasing the dealer’s profit in the deal.

Rule Of 78: A mathematical formula used in figuring a rebate of unearned charges or premium, when these charges were pre-computed and pre-paid. Once referred to as "78 ways we get to keep your money and quot.

Sealing The Customer: Means the customer sales paperwork has been signed and put in an envelope which was licked and sealed and put in their hand, usually with the dealer sales person telling them that the envelope contains important sales papers that the customer should take home and put in a safe place. If the dealer has packed the deal with soft add on products that the buyer does not know about, doing this detracts from the fraud since it discourages the buyer from looking at the numbers to make sure they are what the sales person said they would be. If the dealer staples the envelope, it may mean that the dealer is definitely trying to hide something printed on the sales papers by making it more difficult for the papers to be removed without tearing them, usually right in the spot where the false number is typed.

Service Lane Walk: Describes the activity of a dealer salesperson trying to sell replacement vehicles, new or used, to people who have brought their vehicle into the service department for repair work to be done.

Shadow: What a green pea does to lean how senior salespeople sell, i.e., they follow them around and observe.

Shout Out: When the customer commits to the buy, the salesman loudly announces, sometimes on the dealer's public address system, that "[buyer's name] has just purchased a [year make model Rv vehicle]" (that is the "shout out" moment) which is followed by immediate applause from all the other sales persons in the showroom, a tactic to solidify the buyer's commitment to the sale, often used in slasher sales.

Signed, Sealed And Delivered: Generally means the same thing as SEALING THE CUSTOMER.

Skate: A sales person taking a customer that asked for someone other salesman.

Slam Dunk: Refers to a big profit deal, or a sure “thing” deal.

Sled/Turd: A junk, low value car.

Slicks: Bald tires.

Spiff: A car dealership incentive to a car salesman for reaching a set goal or selling a certain car.

Spot It: To immediately contract and deliver a vehicle to a customer without a bank approval.

Stold It: Trading in a vehicle for an amount way under ACV.

Straw Purchase: When someone finances a vehicle in their name, but the vehicle is for someone else.

Stroke: A customer that has no intention of buying now, or in the near future, and essentially wastes a salesman’s time.

Strong: When a salesman closes a tough customer, or bumps a customer, the salesman was “strong.”

Switch: To switch a customer from a vehicle they want, to a vehicle that they can get approved for, or has some kind of spiff in it for the salesman.


Slasher: Slang job title for highly aggressive temporary sales person or sales staff that a dealer brings in to stage a quick sales event, usually over a weekend, with the specific purpose of selling vehicles that have been sitting on the dealer lot (called stale inventory) for more than the normal number of days unsold; this type of sales team is usually flown in from out of state and typically is made up only of very strong (see term definition below) and pushy and aggressive sales people whose sole objective is to make sales happen one way or another.

Sled: Reference quite often given to a customer's old trade-in which is usually "beat up" and worth little or nothing.

Slide Ruler: A buyer who is a specification nut. He does not deal in generalizations when prices are quoted. They must be exact and justified most of the time. This buyer will have a slide ruler or a pocket calculator with him to calculate his own sales tax and total sales price.

Sobre: Spanish word which generally means the same thing as SEALING THE CUSTOMER when the customer is of Hispanic heritage.

Soft Add On: This refers to the items sold by the F&;I Manager which increase the overall vehicle transaction price to the consumer but add no hard value to the goods being sold, which is why they are called soft add on items. They typically include such things as service contracts, Etch, disability insurance, wheel protectant, Gap insurance, etc. Many times these additional items are preprinted on the sales and financing forms. This is where most dealers make their biggest profit margins in a deal.

Spear: Think of it like in the movies when the Indian would "spear" a fish in the stream for his dinner. This is just a method used in getting a customer onto a dealer's lot. For example: Stopping a man on the street and telling him that you would give him some outrageous figures for his trade-in if he would just come down to the dealership today and take a look at what you have to offer.

Spiff: A bonus paid to a sales person as an extra reward for selling a particular vehicle. It may be paid by the dealership itself or, in the case of a new vehicle, by the vehicle manufacturer. Often is between $50 and $250 but the amount will vary.

Spot Delivery: This is when all phases of the purchase and delivery are completed the same day and a few days or so later the dealer calls the customer back and claims they have to sign a new finance contract or put more money down or that the lender requires the buyer to get a service contract or extended warranty in order to get loan approval, etc. It may or may not be true. It sometimes is used by a dealer to strong arm the buyer into buying more soft add on products in the deal. Sometimes this is also called a Yo Yo.

Stale: This refers to a vehicle on the dealer lot that the dealer thinks has been sitting unsold for too long.

Sticks: Reference given to the borrower's furniture he puts up as collateral on a small loan, such as when he borrows the money for the down payment on the car he is getting ready to buy.

Straw Purchase: This is when a third party buys an automobile and finances it in his name for some else (who will be the actual driver) because of that other person's age, bad credit, or lack of credit, etc.

Stroker: An individual who gives the impression that he wants to buy a car, but really doesn't have the means to do so.

Strong: This word has two possible meanings. When used in reference to an automobile, it indicates that the car is a good seller and therefore, an above average profit can normally be made on it so the dealer can get away with charging a premium price, often above the sticker price or other normal market value. The second application would refer to a sales individual, be it salesman, sales manager, Sales Business Manager, a closer, etc, and means their ability to be aggressive and pushy to make a sale happen when the customer is wavering or doubtful of the deal being offered.

Stud: See second application of Strong.

"Sum Of The Digits": Another term used for the "Rule Of 78" - a formula used in figuring refunds or rebates of money paid for a soft add on product like insurance or etching, sometimes referred to as "78 ways we get to keep your money".

Switch: To change a customer from buying one car to another for several reasons: availability, possible profit, etc.

Third Baseman: An individual who accompanies a prospective buyer because the buyer feels he is better versed in haggling over the price of the car and/or knows more about the car mechanically, thereby decreasing the chances of getting stuck with a "lemon".

Tire Kicker: This is normally an individual who doesn't want to buy a car, but just wants to look. He walks in, touches the merchandise and doesn't want to talk to anyone.

T.O.: When a salesman is getting nowhere with they customer, they Turn Over the customer to either another salesman, or a manager.
Take a Bath: Loosing money on a sale

The $500.00 Sandwich: a sales person went to lunch and missed a sale.

The Close: Come to an agreement on the final figures and make the deal.

Too Much Car: A customer is wanting to buy a vehicle that is out of their league financially, or for what they can get approved for.

Tire Kicker: The car dealer slang for a person that is looking with no intention of buying

Tower: The sales managers desk where sales people get the numbers and coaching

T.O. (Turnover): The procedure used in selling where the salesman or liner turns a prospective buyer over to another salesman or sales manager to close the sale.

T.O. Man: This is the individual to whom a Liner will turn a customer over.

Toad / Turd: Reference given to a customer's trade-in; a worn-out piece of machinery that is just "sitting there" like a toad.

Tower: the floor manager’s central location. It literally is an office location that is typically on the show room floor and glass walled so the manager can see everything that is going on. From here the manager controls every deal being worked on. Sales staff go to the tower to get approval on every aspect of the deal. The tower controls the payment quotes, the price, the down payment and trade in terms.

Unwind The Deal: To cancel a vehicle sale or lease like it never happened at all, i.e., the dealer takes back the vehicle and may or may not refund the customer down payment or give back the customer trade in vehicle. The dealer may or may not have a legal basis to unwind the deal. But universally dealers do not want to do it.

Up: This refers to the prospective buyer and is a generic terms for any potential customer.

UFO: Censored version: U Frickin’ Own it! Said to customers that want to return a vehicle.

Under Allow: When a vehicle has an ACV of $8,000 and the dealership only shows $7,500 to the customer to increase profit

Up: A fresh customer on the lot.

Upside Down: Customer owes more on their Trade-In than it is worth.

Walking Numbers: A lowball set of numbers that a car dealership will give to customer that did not buy before they leave. The idea is that they will have very low numbers that other dealers will not sell for in order to bring them back.


YO YO Deal: This is when all phases of the purchase and delivery are completed the same day and a few days or so later the dealer calls the customer back and claims they have to sign a new finance contract or put more money down or that the lender requires the buyer to get a service contract or extended warranty in order to get loan approval, etc. It may or may not be true. It sometimes is used by a dealer to strong arm the buyer into buying more soft add on products in the deal. Sometimes this is also called a Spot Delivery.