CALTY Design Research Center
In the car industry “surprise and delight” is key, just think of the cup
holder in the Audi A3 that with the slightest touch effortlessly
deploys from the dash. The Avalon’s “surprise and delight” is its roof
which totally folds back. Totally impractical, just think about if it
rained, but it give the rest of the car that low sleek look, as well as
adding that 4 door convertible option. Built as a concept in 1991, it
looks like it was just “wow” styling exercise, and it does do its job
very well.
Source: ThePetrolStop